Internet Marketing: can you afford not to be here?

Internet marketing can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the Internet.

Traditionally, this has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. There are specialists and consultants that make their living working with companies to try and get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called search engine optimization.

Internet marketing has grown to include pay per click advertising. These are ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.

The future of Internet marketing will be the social networking sites like Facebook. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. The most effective types of targeting for these advertising vehicles will be demographic targeting rather than keyword targeting. This is much more complex than search engine optimization and pay per click advertising, but has the potential to be much more profitable!

Our Internet marketing services include:

•       Pay Per Click
•       Search Engine Optimization
•       Web Site Design
•       Email Marketing
•       Social Networking Sites


 


Strategy & Consulting

We’re specialists at creating a comprehensive strategy. We take the time to completely understand your business, your customers, your competition and your goals. Then we deliver a strategy customized for your business.


Internet Marketing

Our Internet marketing solutions are all about creating relationships with your customers and measuring their response. Our capabilities include pay per click advertising, search engine optimization, Web site design, email campaigns and much more.


Direct Marketing

You have to address both interactive channels and traditional avenues to reach your customers in today’s changing landscape. Our customers get both because we’re a hybrid offering the best in both interactive and traditional channels.


Identity & Branding

We’re part ad agency, part technology firm and part marketing consultant. Think of us as Madison Avenue for the smaller business.
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